New York Institute of Art and Design (NYIAD)
Project Requirements: One Facebook ad, one Instagram ad, and four display banners sized at 300 x 250, 300 x 600, 728 x 90, and 970 x 250. All deliverables under 150k. Must develop one design concept and use masking tools to overlap type with an image. Bonus: A file for print with tech specs for printer.
For this assignment, I created a marketing campaign built around my coffee mugs available on Society6. The patterns seen on my mugs were created using a blend of Photoshop, Illustrator, and Procreate. They are repeating symmetrical patterns, some based on my own photographic images. The ads for this project were completed using Illustrator and Photoshop. For mock-ups, I used those purchased from Creative Market and prepared them using Photoshop Smart Objects.
Banner 300 x 600
Banner 970 x 250